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If OLTA were into
Marketing; we would differentiate ourselves from our competition, position
ourselves as the go-to source, and try to get into the minds of our
"target audience" to craft the appropriate way to tell our story.
We could expect to achieve results like attendance at our events and raising
"new" money. Marketing is a one-way effort, most typically the art
of telling with the goal of selling. Community engagement
is different from marketing in one key way - the whole process is an
exchange. Community Engagement is the process of building relationships with
community members who will work side-by-side with you as an ongoing partner,
in any and every way imaginable, building an army of support for your
mission, with the end goal of making the community a better place to live. Competition
precludes our building trust and linking arms with the very people who care
most about what we care about - our partners and friends. Competition is a
successful strategy - for the for- profit business world - where the key aim
is to show how you are better than your competition, to ensure your
organization’s survival. OLTA has and will
continue to demonstrate our commitment to finding and using alternative tools
and strategies that accomplish what we need from marketing (publicity,
visibility, emphasis on what we are doing well), while encouraging connection
and cooperation rather than competition. You, the members of
Ontario Land Trust Alliance, have been executing successful Community
Engagement strategies proving they can accomplish far more benefit for the
conservation work we care about. Please share your successes - so we can all
do more. I look forward to hearing from you. Kathy |
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GREENLANDS FUNDING In November 2006, NCC and MNR announced a
renewal of Greenlands Program funding. Proposals are being accepted for
January 15, 2007 and April 15, 2007 for matched funding (up to 50% of costs)
for securement of ecologically sensitive lands.If you have any questions
regarding the new program, please feel free to call or email Laura Mousseau,
Public Affairs Officer, Ontario Science & Stewardship Support Office, Nature
Conservancy of Canada Email: laura.mousseau@natureconservancy.ca
Tel: 519 826 0068 x235 Mob: 519 830 7770. (The Greenlands application is not
yet available on the NCC website) TORONTO 2007
Stewardship Forum Saturday, February
17, 2007 Kortright Centre for Conservation Visit www.trca.on.ca
for more details. The City of Toronto and the TRCA are pleased to
announce the 8th Annual Stewardship Forum. This year's theme is Back to
Basics: Stewardship 101. Everyone is welcome for hands-on workshops, lectures
and tours that will help you build your stewardship toolbox. Whether you are
learning a new skill or refreshing an old one - there will be something for
everyone. The event is free of charge and bus transportation will be made
available from Downsview Station to KCC. OAK RIDGES MORRAINE
SYMPOSIUM February 12 and 13,
2007 Radisson Hotel Toronto-Markham Visit the Symposium website at www.ormf.c
om/symposium for all of the details. The Symposium will be of interest to
all Oak Ridges Moraine stakeholders and partners. It is being organized in a
way that will enable all participants to work together in identifying the
progress made and the challenges that remain on the road to Protecting the
Moraine: For Life! If you have a project on the Moraine that you would like
to showcase at the Symposium, the Planning Committee is accepting Poster
Abstracts! LAND TRUST ALLIANCE
- LTAnetOLTA is a new member
of the (American) Land Trust Alliance. OLTA members now have password access
to www.LTAnet.org.
E-mail Kathy for the login name and password! Caution! This website is packed
with valuable Land Trust information...you'll lose track of time! NEWEST OLTA MEMBER Tanna Elliott, Executive Director of Kensington
Conservancy attended the OLTA Gathering in the fall and called to let us
know they will be considering joining OLTA soon. Also congratulations to
Peter Welles, Chair of Kensington Conservancy, on his recent appointment to
the Board of Directors of the Land Trust Alliance (USA). |
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Onwards Together for 2007! In collaboration,
Ontario Land Trust Alliance phone: 416-588-(OLTA) 6582 |
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